Commissions & fees
Starting points for commissioned food and product photography — coherent visual sets for brands, campaigns and editorial content.
Pricing is based on the visual set, not just shooting time
Most projects are planned as complete visual sets: hero images, product-in-use scenes, process details, serving shots, seasonal variations, vertical crops and optional short-form video.
The final fee depends on scope, production needs, final image count, styling, usage rights and timeline.
Custom proposals are prepared after the project type, approximate budget range, usage and production needs are clear.
Detailed visual concepts, shot lists and styling plans are developed after booking.
Indicative starting fees
These figures are starting points. A tailored estimate is prepared after the concept, usage and production needs are clear.
Product · process · serving
Food Brand Story
A studio-made product-in-use set for food brands that need more than a packshot.
May include:
product hero images ▪ product-in-use scenes ▪ ingredient/process details ▪ serving shots ▪ vertical crops
from €950 + VAT
Christmas · Easter · spring · autumn
Seasonal Campaign
A campaign-ready seasonal visual set around a product, collection, limited edition or gift story.
May include:
seasonal hero images ▪ table scenes ▪ product details ▪ gift / limited edition visuals ▪ social crops ▪ optional short clips
from €1,800 + VAT
Ingredients · process · finished dish
Editorial Recipe Content
Recipe-led photography for websites, branded articles, editorial features and cookbook-style content.
May include:
ingredient images ▪ process photography ▪ finished dish hero shots ▪ details ▪ serving variations ▪ web/social crops
from €1,100 + VAT
Final estimates depend on concept, number of products or recipes, styling needs, number of final images, timeline and usage rights.
Starting fees are shown excluding VAT. Finnish VAT is added where applicable.
Optional extensions
These elements can be added to the main visual set when they support the concept.
Short-form video
Short clips or reels for movement, process or atmosphere.
from €350 + VAT
People behind the product
Founder, maker or team portraits when the product story needs a human presence.
from €450 + VAT
Product / packaging basics
Clean product and packaging images as part of a wider story-led set.
quoted separately
The final estimate depends on:
▪ concept and pre-production;
▪ number of products, recipes or scenes;
▪ number of final images;
▪ styling and prop needs;
▪ ingredient sourcing and preparation;
▪ short-form video or motion elements;
▪ image usage and licensing;
▪ timeline and delivery speed.
Most commissioned projects include:
▪ initial consultation;
▪ concept direction;
▪ moodboard or visual direction;
▪ shot list;
▪ studio production;
▪ styling within the agreed scope;
▪ editing and colour work;
▪ curated final image selection;
▪ delivery in agreed formats.
Extensive prop sourcing, recipe development, special ingredients, assistants, advanced retouching or urgent delivery may be quoted separately.
Usage and licensing
Fees depend not only on production, but also on how the images will be used. Usage is discussed before the project and reflected in the estimate
Typical usage may include:
website ▪ social media ▪ newsletters ▪ editorial content ▪ paid campaigns ▪ print materials ▪ packaging ▪ extended rights
Clear usage terms are agreed before the project starts.
Studio-based production
Most food and product projects are created in my studio in Kuopio, Finland. Products can be shipped, and planning, approvals and final delivery can be handled remotely.
Additional production costs may include ingredients, props, surfaces, styling items, product shipping or extra support when needed.
Let’s estimate your visual story
Tell me what you are launching, creating or planning, and I’ll suggest a suitable scope and starting point.